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Monday, August 2, 2010

Converting Every Visitor into Subscriber

If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago.


But the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could have converted a fraction of the visitors into your customers.

Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list.

Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor’s name and email address through your opt-in form.



And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can get your subscriber to consider your offer, or endorse another offer to him or her.



All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve – the easy, wise way.


Below are the steps by steps "How to add "Email Subscription Form" to your blog(blogger,blogspot).
If are a new blogger,you may have seen an email subscrtiption form like the below one in other blogs while browsing.


It is delevered by FeedBurner.When people subscribe,they will recieve a email with your blog posts whenever your blog is updated.It is a very easy thing and make your visitors come back again and again to your blog.

Steps:
1.First,Sign in to your FeedBurner account.If you don't have a FeedBurner account yet,you can register it here


2.Click on the "My Feeds" link at the top of the page and next ,click on your blog name[look at the below screenshot]



3.Next,Click on the 'Publicize' tab as shown below.


4.Select the "Email Subscriptions" option[look at the left sidebar]



5.Next, you will see like this
Click on 'Activate'


6.If you look at the sidebar now,there are a few more options under the Email Subscriptions column namely Subscription Management,Communication Preferences,Email Branding and Delivery options.Edit them according to your needs.


Now,Click on the Subscription Managemant option and copy the code they provide[see the below *screenshot*]


7.Finally,the last step

Sign in to your blogger dashboard>layout>add a page element>html/javascript and paste the code and SAVE THE CHANGES.

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